WEEK 3 — INTRODUCTION

Now the business must develop the financial and organizational capacity to support what it is designed to do.

A business can have a meaningful mission and still fail if it does not understand its numbers.

A business can generate revenue and still struggle to pay its expenses.

A business can grow and still lack the financial capacity to sustain that growth.

A business can also choose a legal structure without fully understanding the responsibilities connected to that choice.

Week 3 introduces two important areas of business readiness:

Financial Capacity

and

Business Structure

You will begin learning how to think about revenue, expenses, profit, cash flow, startup costs, ongoing operating costs, pricing, break-even thinking, financial reserves, business structure, tax classification, and the professional guidance that may be necessary before making legal or financial decisions.

Within the 2WANDA™ Framework:

Capacity Is Mental Fitness.

Capacity does not apply only to individuals.

A business also has capacity.

Financial resources, workforce, systems, time, leadership, infrastructure, and available support all influence what a business can responsibly take on and sustain.

Building on purpose means understanding not only what you want the business to accomplish, but also what capacity the business needs to fulfill that purpose responsibly.