Key Takeaways

  • Orientation comes before responsible action.
  • Behavior provides information before it becomes a conclusion.
  • Capacity influences what a person or system can access, process, manage, communicate, and sustain.
  • Better decisions begin with enough understanding of the people, perspectives, environments, responsibilities, and systems involved.
  • The goal is not to avoid action. The goal is to improve the understanding behind the action.

Starting a business often creates pressure to move quickly.

Choose the name.
Create the logo.
Form the company.
Build the website.
Find customers.
Hire staff.
Generate revenue.

Action matters.

But action without enough understanding can create decisions that later have to be corrected.

The first step in building on purpose is learning how to become sufficiently oriented before taking action.