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BUILD A BUSINESS ON PURPOSE™

A Six-Week Foundational Business Development Course

Carepreneurship™ | 2Wanda Care Workforce Network™

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MEET YOUR INSTRUCTOR

TOWANDA CARRIGAN

Founder & Strategist, 2Wanda Brands™

Creator of The Orientation Method™

Behavioral Health, DDD & Child Care Consultant

Towanda Carrigan is the founder and strategist of 2Wanda Brands™, a social enterprise ecosystem supporting care across intellectual and developmental support services, behavioral health, allied health, and related care environments; developing the workforce behind those services; and strengthening the communities they serve. She is the creator of The Orientation Method™, a framework designed to help people and organizations develop greater clarity before conclusions are formed or action is taken.

ABOUT YOUR INSTRUCTOR + −

Her professional and lived experience spans care environments, workforce development, behavioral health, developmental disability services, childcare leadership, organizational development, employment support, training, and entrepreneurship.

Towanda is the creator of The Orientation Method™, the applied methodology of the 2WANDA™ Framework, which supports greater clarity by helping individuals and organizations consider relevant information, perspectives, environments, relationships, responsibilities, capacity, and systems before conclusions are formed or action is taken.

Her approach to entrepreneurship is grounded in the belief that building a business requires more than an idea.

It requires clarity about:

what you are building, why you are building it, who it affects, what responsibility comes with it, and whether the business has the capacity and systems to fulfill that responsibility.

Through Build a Business on Purpose™, Towanda guides participants through the foundational questions that should be considered before purpose becomes a business, responsibility becomes a service, and an idea becomes an operating organization.

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BUILD A BUSINESS ON PURPOSE™

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BUILD A BUSINESS ON PURPOSE™

Carepreneurship™ | 2Wanda Care Workforce Network™

The Orientation Method™ is the applied methodology of the 2WANDA™ Framework.

© 2026 2Wanda Brands™. All Rights Reserved.